Marília — SP / Brazil

SilvioYamada

17 years designing interfaces, digital products and experiences — from SaaS platforms to brands and content. Design as decision, not decoration.

UI/UXDesigner

17

Years in design

Since
2008

(Intro)

I design digital experienceswhere strategy,technology and visual designconverge.

01

Practice

Interface, flow and system. I work the product from the problem to the final pixel, keeping consistency between what the person sees and what they need to do.

02

Context

SaaS platforms, CRMs, e-commerce, institutional sites, brands and digital content. Remote teams and clients in Brazil and abroad.

03

Tools

  • Figma
  • Adobe XD
  • Photoshop
  • Illustrator
  • Design Systems
  • IA generativa
  • Canva
  • VS Code

SelectedWork

11 projects · SaaS, product, brand and content

Eagles Ulriken · Norwegian Basketball Veterans
01

Eagles UlrikenNorwegian Basketball Veterans

  • Year

    2025

  • Category

    Sports Website · Bergen, Norway

Website for Bergen's veteran basketball team: robust digital identity, editorial hierarchy for roster, games and club history — designed in Figma, coded in VS Code and refined with AI support in visual exploration.

BuilderallWebsite Builder

Complete UI/UX restructuring of the website editor, simplifying a dense flow into a direct and predictable experience.

  • Year

    2024

  • Category

    SaaS · Drag-and-Drop Editor

Booking · Scheduling System
03

BookingScheduling System

  • Year

    2021

  • Category

    Product · Builderall

Complete online booking system, from calendar to confirmation, designed to reduce friction and no-shows.

Chatbot · WhatsApp Launch Manager
04

Lead management and conversational automation interface via WhatsApp for launch teams.

ChatbotWhatsApp Launch Manager

  • Year

    2024

  • Category

    CRM & Automation Platform

  • Year

    2023

  • Category

    Sports Website · Norway

Bergen Elite Basketball

Digital identity and high-engagement website for a Norwegian basketball team.

  • Year

    2024

  • Category

    Data & Dashboards

CRMWordPress for Builderall

Data analysis interface for managing sales funnels with quick reading of the metrics that matter.

  • Year

    2024

  • Category

    Product · Conversion

CRMWhatsApp Launch Manager

Platform redesign and product landing page with direct focus on conversion.

BBall · Basketball Manager
08

BBallBasketball Manager

  • Year

    2021

  • Category

    Sports Management Platform

Complete management platform for teams: roster, statistics and season planning.

  • Year

    2022

  • Category

    Branding & Content

Peixinhos IIISocial Media

Social content strategy and design, strengthening the digital presence of a local restaurant.

App BBall · Landing Page
10

App BBallLanding Page

  • Year

    2021

  • Category

    Landing Page · Sports Product

BBall app landing page: visual product narrative, benefit blocks and direct calls to download — focused on conversion and quick mobile reading.

  • Year

    2024

  • Category

    WordPress Plugin · Drag-and-Drop Editor

PluginWordPress with Builderall

Official Builderall plugin for WordPress: full integration with drag-and-drop editor, social proof popups, exit-intent and live chat — 1,000+ active installations.

How the work behaves

Design isan experience.

A menu that makes you hungry before you order.

A brand that makes the service feel premium before the quote.

An identity that turns construction into the desire to live there.

Content that teaches and sells without feeling like an ad.

01 / 04

Project detail — Peixinhos III · Novo CardápioProject detail — M&C9 · Estética AutomotivaProject detail — Concept Line · Soluções ResidenciaisProject detail — Ana Lazarotto · Academia do Instagram

Peixinhos III · Novo Cardápio

Explore the full portfolio

Want to seemore?

All the case studies, processes and visual experiments live on my Behance. Explore the full gallery.

Behance↗Visit Behance→

behance.net/silvioyamada

ProfessionalExperience

2008 — 2025 · 8 companies

  • Orlando Flórida, EUA

    Complete digital marketing platform. I led the redesign of key products, resulting in significant improvement in retention and user satisfaction.

    dez 2014 — out 2025 · 10 anos e 11 meses
    Site ↗

  • Marília e Região, Brasil

    Visual identity and digital marketing materials for a children's and youth fashion online store, boosting the brand on social media.

    nov 2018 — out 2025 · 7 anos
    Site ↗

  • Marília, São Paulo, Brasil

    Layouts and front-end for institutional websites and digital marketing campaigns, ensuring visual and technical performance.

    mai 2013 — dez 2013 · 8 meses
    Site ↗

  • Marília, São Paulo, Brasil

    Brand visual identities and interface design for websites and landing pages, with brand consistency across digital channels.

    fev 2012 — mai 2013 · 1 ano e 4 meses

  • Marília-SP

    Rotating banners, digital storefronts and conversion-focused newsletters for e-commerce.

    jan 2013 — fev 2013 · 2 meses
    Site ↗

  • Marília, São Paulo, Brasil

    Promotional materials, ads and institutional website updates for enrollment campaigns.

    fev 2010 — out 2010 · 9 meses
    Site ↗

  • Marília, São Paulo, Brasil

    E-commerce layouts and promotional banners, optimizing the shopping experience in online stores.

    out 2008 — set 2010 · 2 anos
    Site ↗

  • Marília, São Paulo, Brasil

    Web design and product photography for a men's fashion brand, with consistent visual identity across catalogs and campaigns.

    jan 2008 — out 2008 · 10 meses
    Site ↗

(Skills)

Hover to see description

  • UI Design
  • UX Design
  • Product Design
  • Web Design
  • Graphic Design
  • Digital Design
  • Design Systems
  • Marketing Digital

Toolkit

Figma◆Adobe XD◆Photoshop◆Illustrator◆Design Systems◆IA generativa◆Canva◆VS Code◆

(Process)

HOWI THINK

A general approach, not a closed method: the process adjusts to the problem, the team and the deadline — but the order of reasoning stays the same.

  1. 01ResearchUnderstand context, user and constraints.
  2. 02DefineFrame the right problem before designing.
  3. 03ExploreGenerate alternatives without fixating on the first.
  4. 04DesignInterface, hierarchy and system.
  5. 05PrototypeMake the idea navigable.
  6. 06TestConfront the solution with real people.
  7. 07RefineIterate until the experience feels obvious.

(Design × AI)

AI is a tool.Design is the judgment call.

I use generative AI as part of my creative process — speeding up research, exploration and prototyping. What actually makes it into the product is still a design decision: judgment, context and accountability.

Research
Synthesize context, references and scattered information.
Exploration
Generate quick alternatives before choosing a direction.
Synthesis
Summarize feedback and turn noise into decision.
Prototyping
Arrive earlier at something navigable and testable.
Experimentation
Test visual language and content variations.

(About)

Design is not opinion:it's decision with context.

Portrait of Silvio Yamada

Silvio Yamada — Marília — SP / Brazil

I'm a UI/UX Designer with 17 years in design — from graphic pieces and websites to SaaS platforms and complex digital products. I've worked with remote teams, e-commerce, digital marketing and product, and it's this mix that allows me to connect interface, business and technology.

17

years in design

2008

career start

10+

years in SaaS

08

companies

  • UI Design
  • UX Design
  • Product Design
  • Web Design
  • Graphic Design
  • Digital Design
  • Design Systems
  • Marketing Digital

Education

2005 — 2007

Graphic Designer

UNIVEM — Eurípides de Marília University Center
Design and Visual Communications, General

Academic foundation combining visual communication, technology and systems thinking.

(Contact)

Let'sbuildsomethinguseful.

Open to conversations about digital product, interface and design projects. The fastest path is WhatsApp.

Start a conversation→